What Works: Recipe for Success

Reprinted with permission of Independent Agent magazine, www.iamagazine.com

The painting may be the first clue that CFR is, in the words of its chief executive, "an atypical agency." The artwork is a pleasant, seemingly innocuous still-life of flowers and other objects on a table. Art for the office. Nice.

But the painting is, in fact, the agency's "visual vision statement." Its various objects—an eight ball, a cherry pie and a stack of records, among others—represent aspects of CFR's corporate philosophy and culture. That culture includes a monthly "Fan Dance", a CEO who admits to spending 30% of his time doing nothing and a juke box.

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Recipe for Success*